Lucero Smith

Operations & HR Expert | Founder & CEO of Your COO

Lucero Smith is the Founder & CEO of Your COO, an Operations and Human Resources Consulting Firm. She has over 20 years of experience working in operations and HR roles in multiple industries, most recently as the Chief Operating Officer of a legal technology company. Lucero has skillfully used operations and HR to strategize processes, improve workflow, maximize employee engagement, and increase profit. Lucero is passionate about developing employees and leadership to increase an organization’s human capital. Creating Your COO is the full realization of Lucero’s vision, purpose, and passion.

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